Oscar Herrera
Branding & Strategy
Challenge
Productos RL was a Colombian company specialized in the manufacture and distribution of natural granola and natural products, creating a culture of healthy eating through origin products developed with natural processes with high quality standards at a fair price.
Solution
We evolved the brand to ROLOBFOOD a new visual identity to emphasize friendly service as a key differentiating factor, give it a tone of exclusivity and complacency, and captivate the young-adult audience with more contemporary and attractive identity, while remaining relevant to clients from all over the world. life. .
