Oscar Herrera
Branding & Strategy
Challenge
LOS COBOS, arises as a result of the alliance made in 2009 between Compensar EPS, an entity that was looking for a specialized clinic for its members of the Complementary Plan, and El Bosque University, who seek to continue growing in terms of size, quality, and sustainability in the system. In this way, a dream that today is an imminent reality became viable, thanks to teamwork, trust-building, and institutional leadership, factors that characterize all the members of the university community who have worked so hard to achieve this great goal.
Solution
LOS COBOS, arises as a result of the alliance made in 2009 between Compensar EPS, an entity that was looking for a specialized clinic for its members of the Complementary Plan, and El Bosque University, who seek to continue growing in terms of size, quality, and sustainability in the system. In this way, a dream that today is an imminent reality became viable, thanks to teamwork, trust-building, and institutional leadership, factors that characterize all the members of the university community who have worked so hard to achieve this great goal.
