Oscar Herrera
Branding & Strategy
Challenge
Betplay is an online sportsbook and casino that leads the Colombian digital market. Through its online platform, Betplay stands out for its security and the treatment it offers to its clients. By 2020. It seeks to develop a slight evolution for its brand, emphasizing a visual identity created to strengthen the online betting community than the brand-led in the Colombian market.
Solution
The brand was revitalized through the updating of the BetPlay logo symbol, which corresponds to the design of an identifier that represents the formation is more a composition of a «Play» communicating movement and dynamism, in addition to showing the formal features, colors, and style that define the identity of the brand.
