We developed a brand strategy to repositioning ACTIVE a brand owned by the group BODYTECH. Therefore we found out how to revitalize the visual identity to communicate that ee are a sports club that seeks to transform and improve the quality of life of our members, their families and the community by discovering a passion and habits for physical activity, sports and recreation to look, feel and perform better.


The new logo has the ideal balance between simplicity and movement, which manages to convey the dynamic concept and confidence that we want to communicate for the brand. At the same time while awakening emotion and closeness thanks to the symbol of the playful, creating a dynamic colorful identity for the brand.