Oscar Herrera
Branding & Strategy
Challenge
The way people discovered the latest music has changed since Rollingstone magazine was launched in the late ’60s. It has been evolved from print and TV, now to digital multichannel media. Today, anyone can be a musician and produce music and share it with your smartphone.
With our strategy, Rolling Stone would become a place for people to come to discover new music.
How can Rolling’s Stone remain relevant for the next years?
Strategy
Uber has made great strides in safety in recent years. Partnering with media outlets, launching new in-app features like trusted contacts, and Verify Your Ride, releasing the safety report. But there is more work to be done. Safety has taken on a new meaning since COVID -19 impact our culture. This definition is still very much valid, but in the midst of a global pandemic, safety now means more than protection from incidents involving sexual assault.
Solution
Uber has made great strides in safety in recent years. Partnering with media outlets, launching new in-app features like trusted contacts, and Verify Your Ride, releasing the safety report. But there is more work to be done. Safety has taken on a new meaning since COVID -19 impact our culture. This definition is still very much valid, but in the midst of a global pandemic, safety now means more than protection from incidents involving sexual assault.
