Netflix is a challenger brand that redefines the entertainment industry in the past decade. With a differentiation based on the experience and The ease of DVD delivery, to streaming. Netflix has always been a leader in delivering moments that can be shared together or alone. But today there is a   lack of differentiation and not a big enough other brands are breaking into streaming,  and Netflix could get cornered if they don’t break out. 


To develop a brand extension we are pairing two things that naturally go together for decades: then dinner and a movie
The current version of dinner and a movie.  Netflix, and chill, if you will. 
We are introducing BITES by Netflix, to target Gen Z and Millennials because eating food and watching Netflix is already a ritual for them.